For us, ethicality starts with the people involved in producing our apparel, at all levels of production. We choose brands that show a genuine commitment to ensuring that all of their workers, including factory workers, are treated well.
This means that, at the minimum, all workers:
receive fair wages
have safe working conditions
There must also be no child labor, forced labor, or excessive overtime.
We use a combination of sources to judge ethicality and sustainability including the sites Good On You, Fairify, and Fair Wear, certifications and labels like Fair Trade, GOTS, Organic, Vegan, and OEKO-TEX, and brands' self-reported manufacturing processes, practices, and commitments.
However, although we have done a lot of research, we are not experts. We always encourage you to do additional research before actually making a purchase and to let us know what you find!
First, we believe strongly that fashion is not sustainable if it is not ethical.
Any brand that claims to be sustainable but participates in and supports systems that treat human beings as disposable is inherently not.
Second, other than that which you already own, the most sustainable apparel is long-lasting secondhand apparel. Choosing secondhand pieces lessens demand for new apparel which, no matter how minimal, undergoes a production process that almost always has a negative environmental impact.
Third, when it comes to new apparel, we consider sustainable brands to be those that upcycle materials or use plant-based and organic materials that can be more responsibly returned to our Mother Earth from which they come. They generally stay away from synthetic fibers and animal products unless they have been upcycled.
Finally, we look for brands that create apparel that is made to last and that encourage their customers to form long-term, intentional relationships with their purchases.
We live in a racially and ethnically unjust world that is sick with the lie of white supremacy among other forms of oppression. Nearly all fashion brands are dependent upon and profit off of the labor of BIPOC people globally.
However, as a result of racism and colonialism, white-led work, with more access to both monetary and perceived social capital, too often rises to the top, even when it has been appropriated from BIPOC people and cultures. Meanwhile, the voices, creativity, artistry, design, and the heritages of Black and Brown people worldwide are too often silenced or belittled.
It is for these reasons that we are dedicated to helping to showcase BIPOC designers and founders and their brilliant work. Finally, we will not stand for white-owned brands that claim to be against racial injustice or in support of the Black Lives Matter movement, but that continue to participate in the oppression of BIPOC people around the world without proven efforts to change.
We believe that gender is socially constructed and that all clothing is genderless, regardless of how it is labeled.
However, we have included gendered categories in our catalog in order to make it easier to navigate for some. We are also working to add a filter for explicitly genderless brands.